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Taco Bell did a lot of marketing, but it came down to big fish vs. little fish and the prospect of an expensive courtroom battle that prompted a New Jersey eatery to relinquish its trademark.
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Gregory’s Restaurant & Bar in Somers Point recently abandoned its decades-old claim to own the phrase Taco Tuesday in New Jersey amid a challenge from fast-food giant Taco Bell. The relinquishment comes about three months after Taco John’s, a Midwestern-based chain, handed over its rights to the trademark in 49 states — which means the ... Read more
The legal fight over the “Taco Tuesday” trademark has ended after a restaurant in New Jersey parted ways with the term, allowing taco restaurants nationwide to use the phrase.
The win - announced by the chain on a Tuesday, of course - comes after New Jersey-based Gregory's Restaurant and Bar relinquished its registration of the trademark catchphrase.