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Winning back community trust in COVID-19 vaccine rollout


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Winning back community trust in COVID-19 vaccine rollout
Winning back people’s trust in a COVID-19 vaccine rollout requires better communication and community engagement, according to a QUT social marketing expert.
“Vaccines must be easy to access, quick, and the process for booking and receiving vaccinations should be clearly communicated, smooth, and offer a good service experience,” said Professor Gordon from the QUT Faculty of Business and Law.
“Community adoption of COVID-19 vaccines also requires trust in those delivering information about the safety and benefits of vaccination.
“It is essential government comes up with a clear strategy, communicates clearly, openly and transparently with the public and key stakeholders (e.g. GPs, health authorities) and that they deliver on expectations to build trust in the vaccination process and encourage vaccine uptake.” ....

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Review of Cass R. Sunstein, 'Averting Catastrophe: Decision Theory for COVID-19, Climate Change, and Potential Disasters of All Kinds' (essay)


 
The number of COVID-19 fatalities in the United States reached the 500,000 mark sometime over the past week the equivalent of killing off the population of two or three small cities in a little over a year. That is more than twice the upper estimate projected by the White House coronavirus task force in late March of last year. Yet the figure, while horrific, is somehow less shocking than it should be when taken by itself. Context matters, and in this case the context is global.
A country with 4.25 percent of the world’s population and 29.4 percent of its wealth has had a little over one-fifth of the global death toll (more than 2.49 million so far, according to the journal ....

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