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iTWire Why the Customer Data Platform is one of today’s top technology acquisitions Shares Katrina Wong, Vice President Product Marketing & Demand Generation, Segment GUEST OPINION by Katrina Wong, Segment: Consumers’ collective flight to digital sparked a global CDP boom in 2020 and, as the economy recovers, Australian businesses that don’t implement the technology may struggle, writes Katrina Wong, Vice President Product Marketing & Demand Generation, Segment. Was slashing outgoings across the board your organisation’s initial response to the COVID crisis in early 202...

January 28: Workday acquires Peakon for $ 700 million Peakon was founded in Denmark in 2014 and has raised $ 68 million in funding to date. It provides organizations with a software-as-a-service (SaaS) tool to regularly track employee sentiment and other tools to measure employee happiness, making it a highly complementary acquisition to Workday’s proprietary SaaS HR tools . “Including Peakon into the Workday family will be very attractive to our customers – especially after an extraordinary past year that has increased the importance of a constant pulse on employee sentiment to keep p...