BBCNEWS Talking Business September 1, 2024
Give the toy industry a muchneeded boost? this time, it's not about spending on toys for children, but adults socalled kidults. An emerging generation of over18s is snapping up collectables and nostalgia brands, and they say it's good for their mental health. I'm going to be discussing that and more with my guests the boss of buildabear, the stores where you can create a bespoke teddy bear, and the chief executive of the world's biggest toy company and arguably one of its most iconic brands, lego. I'll also be catching up with the president of the company behind leading toy brands barbie, ho...