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Social media agents help Chinese brands outperform foreign rivals


Social media agents help Chinese brands outperform foreign rivals
For western companies like Coca-Cola, Maybelline and Nestlé, the brands of the century have long offered a huge advantage to local Chinese rivals.
But these established groups are increasingly threatened by Chinese start-ups, which have been turbocharged by social media marketing experts and optimized supply chains.
This change was highlighted at this month’s “618” e-commerce festival, China’s second-largest shopping event of the year, as local brand Babycare surpassed Procter & Gamble’s Pampers in sales volumes, according to data released by Alibaba internet group.
It wasn’t a surprise: Genki Forest, a Chinese beverage company, surpassed Coca-Cola and Pepsi in online sales last year. “Individual Day”, Is a billion-dollar curiosity, the biggest shopping holiday in the country. ....

Albus Yu , Elijah Whaley , Arui Ma , Yves Saint Laurent , Li Jiaqi , Tencent Wechat , Jenny Chen , Alibaba Taobao , Mark Tanner , Zhang Qiping , Procter Gamble , Genki Forest , Perfect Diary , Singles Day , Three Squirrels , China Growth Capital , Maia Active , Chinese Lululemon , Kantar Worldpanel , Skinny China , Yves Saint , எலியா வேலீ , ரயீ மா , ஐவ் துறவி பரிசு பெற்றவர் , ஜென்னி சென் , குறி தோல் பதனிடுதல் ,

Is It Time to Swipe Right on the "Tinder of China"?


Momo (NASDAQ:MOMO), the Chinese tech company that owns two of the country s leading dating apps, recently posted its first-quarter earnings. Its revenue dipped 3.4% year over year to 3.47 billion yuan ($529.7 million), missing estimates by $3.1 million. Its adjusted net income declined 14% to 634 million yuan ($96.7 million), or $0.44 per ADS, which still beat expectations by $0.11.
Momo expects its revenue to fall 4.3% to 6.9% in the second quarter. That fell short of analysts expectations for a 4% drop, and management didn t provide any bottom-line guidance.
Image source: Getty Images.
Momo s growth rates look weak, but its stock still advanced after the report, presumably due to its profit beat. The low forward P/E ratio of 7.7 could also be setting a floor under the stock, especially after it has shed 70% of its value over the past three years. ....

Li Wang , Tencent Wechat , Lunar New , லி வாங் , சந்திர புதியது ,