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WWF teams up with global brands to show the emptiness of a #WorldWithoutNature


Source: World Wildlife Fund
Washington, DC – On World Wildlife Day (March 3, 2021) World Wildlife Fund (WWF) will join some of the world’s best-known corporations, NGOs, and sports teams in removing animals and nature components from their branding in an action that aims to highlight the dramatic loss of biodiversity globally and the social and economic risks it poses.
For the first time in its 60-year history, WWF will remove the iconic panda from its logo for the day, while more than 40 famous brands from around the world including AS Roma, Hootsuite, and OL Reign will also remove symbols of nature from their logos to highlight the emptiness of a world without nature. ....

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WWF national branding campaign marks 2021 as the year to show your love


Washington, DC – Today, World Wildlife Fund (WWF), the global conservation nonprofit known for its iconic panda logo, launched a national brand marketing campaign across the U.S. declaring 2021 as a crucial year to show your love for nature. The year-long campaign, “Love It or Lose It,” debuting the week of Valentine’s Day, calls on everyone to show their love for nature, upon which all of humanity depends. Anchored by a multi-channel public service announcement campaign, virtual events, and a newly released rendition of Elvis Presley’s “Love Me Tender” by singer-songwriter K.S. Rhoads, the campaign showcases the interconnected relationship we have with nature and what we could lose if we do not love it enough to conserve it. ....

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