Page 10 - The Cube News Today : Breaking News, Live Updates & Top Stories | Vimarsana

That was a discussion we had with itv about creating - a stunt week, but we felt - like a two—player game would make it far more interesting. we introduced a different lifeline as a result of thatj because we felt like it's great| to have something evergreen. it's a format like — game shows are so hard to get right. - if you've got one that actually works, don't change that. - well, except, at some point, somebody must�*ve decided that it didn't work, at least not sufficiently enough to stay on the television. and then, what, five years elapsed and you all come back and decide, actually,...

They don't want it." but, actually, we didn't. actually i think that's the key, hopefully, to it sustaining an audience. layla, you mentioned the cube coming back later this year and, as you say, it had the £1 million specials aired last year. again, for those who haven't seen it, what does phillip schofield guide the viewer through on a typical episode of the cube? well, the cube, it's . a very simple tag line. you have nine lives to playl seven deceptively difficult — they look simple, they'rej deceptively hard games — try and win a quarter of a million pounds. | and inside the confines...

Get anything five minutes. i need to move in. that doesn't exist any more. so i go, ok, that's not my interest. i suppose what i was getting at was, we've talked about rebooting programmes, but do people in front of the camera have to acknowledge the need to reboot as well to continue their careers? if i was doing more, but i'm not that interested. these were movie stars with skills, and the thrill of spending time with them will never happen again. so, i wouldn't even know... i would invent something else. i would make up another style of show. layla, how much further do you think this reboot...

And, before that, she was controller of entertainment at itv. i mean, layla, you're looking after a huge selection of programmes at objective. what are your big hits at the moment? well, like what we're talking| about, one of the big things, was bringing the cube back after many years. - so, it was off air for many. years and we bought it back last year in october. it was a £1 million - cube with new gameplay. it's back again this year, i and there are other shows that we are either rebooting formats on from other - territories and our own, - and that, i think, is notable at a time when every...

"do we freshen up a format?" when it's a game show... it might be different for ruby and clive with celebrity- interview, that's about really brilliant interview, isn't it? l but i don't think that - happened with the cube. so, actually, it's not so much that the format is broken, . but actually, viewers do demand a freshness to their content. - they don't just want the same thing, ad infinitum, and that's i think what happened with the cube. - itjust didn't have a fresh- view, and that's what we did. ruby, you've gone back to some of your classic celebrity documentaries from the 90s and the n...