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Retired photographer Jim Secreto’s trove of automotive advertising art may be second to none. Now the question arises: What will become of it?

No Prohibitive Grade – 1904 One of the brand’s first ads ran in the Saturday Evening Post in 1904, and featured an image of the vehicle with some text describing the Cadillac experience. The copy bragged about how owners could take long-distance trips without having to deal with a single breakdown, and not only that, could expect to hit an average speed of 13 miles per hour! At the turn of the 20th century, when cars weren’t yet reliable, those were major selling points.   The Penalty of Leadership – 1915 Would a single-page newspaper ad with just a wall of text spark the interest ...