Swatch successfully appeals Apple UK bad-faith parody claims
Louise Carey Swatch AG has successfully appealed to the UK High Court against a 2017 opposition decision, which had found in favour of Apple Inc in relation to the watch company’s application for the marks SWATCH ONE MORE THING and ONE MORE THING on the grounds of bad faith. Apple’s complaint arose from the inclusion of the catchphrase ‘One more thing’, which Apple CEOs had used as a marketing hook in new Apple product launches. Facts Swatch, the well-known watch company, and Apple had been involved in a UK opposition over the marks I-WA...