Consumers Acquire a Taste for Premium as Mass Market Lags
Hindustan Unilever and United Spirits together present a study in contrasts that seemingly reinforces the current purchasing trends in Indias consumption sector.
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Hindustan Unilever and United Spirits together present a study in contrasts that seemingly reinforces the current purchasing trends in Indias consumption sector.
At Hindustan Unilever, the country's biggest consumer company by both sales and market value, the story isn't vastly different. The FMCG bellwether said its premium portfolio expanded more than two-and-a-half times the mass segment over the past few quarters.
As Q-comm players enter into a wider spectrum of categories, how are brands strategising for this new revenue mode?
Global Retailers: Swedish fashion retailer H&M and rival Zara reported a 40% increase in its topline while Japanese brand Uniqlo saw a 60% jump in sales. American denim maker Levi Strauss and British brand Marks & Spencer posted a 54% increase, latest filings with the Registrar of Companies showed. Dubai-based department store Lifestyle International, too, saw a 46% jump in revenues on a large base.
Swedish fashion retailer H&M and rival Zara reported a 40% increase in its topline while Japanese brand Uniqlo saw a 60% jump in sales. American denim maker Levi Strauss and British brand Marks & Spencer posted a 54% increase, latest filings with the Registrar of Companies showed. Dubai-based department store Lifestyle International, too, saw a 46% jump in revenues on a large base.