The Drum | Hear Me Out: The Death Of The Cookie Is A Good Thing For Marketers
Google's ending third-party cookies. What does this mean for marketing and advertising? It's an opportunity, says Nick Watson. Find out why now.
Source: thedrum.com
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Business News | VTION Digital Strengthens Leadership Team with Senior-level Hires Across Marketing and Sales
Get latest articles and stories on Business at LatestLY. Gurugram (Haryana) [India], May 25: VTION Digital, a consumer intelligence company, has strengthened its team with respect to Marketing and Sales verticals. VTION Digital has roped in Siddhesh Dhumal as General Manager - Marketing, Garima Gupta as National Sales Lead - Segments Activation and Aniket Bhosale as National Sales Lead - Data & Insights. Business News | VTION Digital Strengthens Leadership Team with Senior-level Hires Across Marketing and Sales.
Source: latestly.com
The Drum | From Targeting To Prediction: Digital Advertising's Paradigm Shift
For The Drum’s deep dive, The New Data & Privacy Playbook, Croud’s Kevin Joyner looks at the origins of digital marketing’s shift from cookie-based targeting to first-party-based prediction.
Source: thedrum.com
The Drum | We Need To Stop Debating GDPR And Start Embracing Predictive Marketing
For The Drum’s data deep dive, Builtvisible’s Gary Stubbenhagen argues that it’s time to finally accept the post-GDPR world, and invites performance marketers to embrace predictive marketing enabled by GA4.
Source: thedrum.com