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New privacy norms are driving signal loss for marketers. But losing the ability to track users doesn’t mean losing the ability to measure marketing impact, says Betsy Ray of marketing agency Kepler.
Despite having known about the eventual deprecation of third-party cookies for over two years, there are still marketers without a strategy in place.
Mumbai: Google has revealed that its ambitious aim to disable third-party tracking cookies in the Chrome browser will be postponed until the second half of 2024. In early 2020, Google made its first announcement about its plan to phase out support for third-party tracking cookies in Chrome, called the Privacy Sandbox API testing initiative.
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