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As part of The Drum's Data & Privacy Deep Dive, 33Across president Paul Bell argues that with regulation on the rise and cookies headed for the door, it's time for new, privacy-conscious approaches to media measurement.
For The Drum’s data deep dive, The New Data & Privacy Playbook, Miles Pritchard of OMD shares an optimistic view of a cookieless future remade by machine learning-enhanced media personalization.
With consumer and regulator sentiment hardening and major industry shifts due, we look at how chief data and product officers are becoming increasingly vital to agency-client relationships as part of our data deep dive, The New Data & Privacy Playbook.
Consumers are protecting privacy with blocked third-party cookies by removing their consent. How can digital advertisers reach them with user tracking in the age of signal loss?
New research provides a comprehensive look at the path to significant growth and challenges of marketing analyticsNEW YORK, April 11, 2023, today released new research, "From Data to Insight: The Outlook