Pandemic Exposed Digital Bank Sales' Half-Empty Glass, According to Simon-Kucher & Partners Study
Pandemic Exposed Digital Bank Sales’ Half-Empty Glass, According to Simon-Kucher & Partners Study Global strategy and marketing consultancy Simon-Kucher & Partners today released insights from their North American Bank Sales Study 2020* examining the impact of the COVID-19 crisis on banks’ sales operations. The pandemic has put digital front and center, and bankers expect digital channels to become more important for sales. Yet, only 16 percent of banks’ sales during the pandemic were completed online from start to finish via banks’ website or mobile app, according to senior banks ...