Restaurant operators rethink alcohol service as pandemic fades
Some off-premises programs will fade away, but other new strategies are taking hold With bars and restaurants around the country severely limited in their onsite offerings for much of the last 18 months, operators tried a variety of strategies to generate revenues from the traditionally profitable alcoholic beverage side of the business. A handful launched virtual wine tastings and other events; some added food to their menus to comply with local requirements; many tried selling cocktails to go; still others merely discounted their alcohol inventory to move it out the door in bottles. W...