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19th April 2021 Chicago Town has added price marked packs (PMP) for two of its pizzas to help independent retailers drive volume. Chicago Town Tiger Crust Cheese Medley and Chicago Town Tiger Crust Double Pepperoni are price marked at £3 or two for £5. PMPs play an important role when it comes to frozen pizza, with the total PMP frozen pizza market valued at £20.8m. Chicago Town claims it is the biggest brand in the PMP frozen pizza market, with a total value of £14.6m and growing 14% year-on-year. Rachel Bradshaw, Marketing Manager for Chicago Town, said: “Value is a longstanding trend...

Shoppers have sought to recreate their favourite pub and restaurant grub at home this year, and frozen has benefited Freezers will deliver the Covid-19 vaccine. And they’ve been crucial during the pandemic too, as housebound Brits stocked up and sought to recreate out-of-home eating at home. Volume sales of  frozen chips and other potato products are up 9.3%. Fish has added 7.5%. Pizza’s unit sales are 8.2% bigger than last year. And pastries topped the lot, up 12.3% (albeit from a smaller base). Indeed, a Nielsen survey found 11.8% of households had stockpiled frozen savoury goods, maki...