KQED Charlie Rose March 10, 2016
Rose we con keud with another part of our conversation with jony ive about the question of what makes apple apple and the pivotal role of design. I think that i have such a wonderfully deep reference for the for the Creative Process that wasnt motivated about what can it do for me. It was so much more pure than that. But a reverance for the Creative Process, and to, we both recognized the ideas were tenuous and fragile. And we both were comfortable at laughing at the appalling ideas we had. And we were both quiet enough and sensitive enough to be able to listen to the quiet ideas. Because very...