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Bill Post, who has died aged 96, was the American inventor of the Pop-Tart, the sickly-sweet, toaster-cooked breakfast and after-school snack beloved of millions of youngsters on both sides of the Atlantic.
The toaster pastries were originally produced in four flavors.
William Post, a Michigan man who played an important role in the development of Pop-Tarts, has died at age 96. Post died Saturday, according to a family obituary which provided no details on his death but says he was raised in Grand Rapids as “one of seven children of Dutch immigrants" and had retired at age 56 as a senior vice president with Keebler Company and settled in Glen Arbor, Michigan. Kellanova, formerly known as Kellogg Co., said in a statement Wednesday that it was “deeply saddened” by Post's death.
William “Bill” Post, the man credited with inventing the iconic toaster pastry Pop-Tarts, has died at 96.
Pop-Tarts brings back fan-favorite flavor, Strawberry Milkshake, after customers — including rapper Lil Uzi Vert — beg for its return.