All Things Butter launches Cinnamon Bun flavoured butter
The brand claims the new Cinnamon Bun Butter marks the creation of a new supermarket category
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The brand claims the new Cinnamon Bun Butter marks the creation of a new supermarket category
After decades of ‘very little’ innovation by heritage brands, is butter (and its plant-based counterparts) having a moment? FoodNavigator investigates.
After decades of ‘very little’ innovation by heritage brands, is butter (and its plant-based counterparts) having a moment? FoodNavigator investigates.
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Founded by chef duo Thomas Straker and Toby Hopkinson, All Things Butter has secured pre-seed funding of more than $650,000, but will their product defy the market conditions that have seen consumers consistently trading down on premium butter?