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ARLINGTON, Va., Dec. 22, 2021 /PRNewswire/ -- The American Diabetes Association® (ADA) welcomes the 2022 Principal Officers and Board of Directors. The 13-member board is comprised of forward-thinking, innovative medical,
Black-Owned Media Leaders To Gather for TVN Webinar Systemic racism in the advertising industry has left Black-owned media with a fraction of the advertising dollars that should be flowing their way, argues Byron Allen, owner of The Weather Channel and founder of Entertainment Studios and Allen Media Group. Allen, who maintains big marketers can ameliorate the problem by devoting 2% of their advertising spend on Black-owned media, will press his case during a TVNewsCheck webinar, Black Owned Media Matters, set to take place Thursday, April 15, at 1 p.m. ET. Register here. By TVN Staff | Apri...
The company intends to further strengthen its relationship with diverse media outlets by rolling out an“upfront” process in May “that encourages partners and potential partners to submit business proposals” and “will be accredited by a third-party to ensure fairness and transparency.” In a statement addressing the racism accusations, GM said it “aspires to be the most inclusive company in the world, and that includes how we allocate media spend.” The company continued, “We have increased our planned spending with both diverse-owned and diverse-dedicated media across our fami...
Mary Barra General Motors Co. CEO Mary Barra plans to meet with leaders of Black-owned media companies this week after the group took out a full-page ad in the Detroit Free Press on Sunday accusing Barra of ignoring multiple meeting requests, the automaker said. Even with the meeting scheduled, the group ran a nearly identical ad in The Wall Street Journal on Wednesday. The group had a preliminary meeting with GM's chief marketing officer, Deborah Wahl, on Monday ahead of the meeting with Barra, which was scheduled for Thursday, GM said. Instead, the automaker later Wednesday said it will hol...
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