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The rise of trendy 'smashed burgers' could be driving appetite for beef among Brits as demand for plant-based meat substitutes drops, figures show.
The plant-based bubble might have finally burst. Here, MailOnline reveals the vegans, such as London-based Tim Shieff, who ditched the diets after blaming veganism for their health woes.
A plant-powered diet can facilitate up to 75pc less climate-heating emissions, water pollution and even land use.
Beyond Meat - the biggest player in the alt-meat business - has announced a 30.3 per cent drop in sales, while shops have cut back on plant-based goods by ten percent amid falling demand.
Beyond Meat, which makes the vegan burger for McDonalds, has reported a 30.5 per cent drop in revenue, as experts claim meatless alternatives are too expensive.