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The Drum recently had the opportunity to sit down with members of the WFA Global Marketer of the Year 2023 jury to gain valuable insights into what makes an exceptional global marketer and the current state of the marketing discipline. ....
It’s that time of year again. The Drum and the World Federation of Advertisers (WFA) have partnered for a sixth year to celebrate marketers. You can nominate your pick here until October 11. ....
How do you solve a problem like. reaching out during Ramadan? Anish Daryani, founder and president director, M&C Saatchi Indonesia Ramadan 2021 will be unlike any other. As vaccines present a ray of hope, and lockdowns are relaxed, Muslims the world over will be seeing their loved ones in person, a welcome change from the year before. A post-pandemic Ramadan presents opportunities for businesses like they’ve never seen before. From consumer durables to fashion, and personal care to digital products, the Islamic community will splurge on gifting and for gratifying pent-up needs. If brands are not riding this wave, it is certainly an opportunity missed. ....