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by Stephen Chapman Stein IAS says its repositioning itself as the B2B Originals to “propel its next wave of growth.” The Cheshire-based agency has reported its best ever performance to date, despite the Covid-19 pandemic and the new positioning is to underline its “rich history and its culture of original thinking.”  “Stein IAS boasts an illustrious, 49-year history of original thinking. We are in fact the longest established B2B marketing agency in the UK, having literally pioneered the category,” explained CEO Rob Morrice. “We were the first worldwide B2B brand-to-demand agen...

By Ian Darby-01 March 2021 14:00pm Transformation, digital and otherwise, tops the agenda of most organizations. But how are business-to-business marketers dealing with it, and what are their key areas of focus now that we’re well into 2021? Hard on the heels of the recent B2B WorldFest, The Drum held a roundtable discussion to answer these questions and to explore B2B marketing’s innovation in terms of strategy, creativity, and culture. Taking part in the roundtable, moderated by Kenneth Hein, US editor of The Drum, were: Amie Stankiste, senior marketing director, S&P Glo...

Movers and Shakers: R/GA, Publicis Groupe, Havas Media, MediaCom, Alight Media Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. by Staff Sign in to continue Free email bulletins

This is donald trump versus nancy pelosi and tom stein. >> and he is nationalizing it using immigration. >> you are seeing more of this. more of the central beating heart issues. immigration is definitely one. >> thinking about football players who happen to be black. >> no actually the opposite. if you see kanye west, black america is now understanding i got the lowest unemployment in history. my wages are rising. what this guy is saying is making sense. it's not about a minimum wage of 15 bucks. it may cost $20 to flip a hamburger. what we have to limit is limit the unfair competition. the w...

Sufficient pressure on iran that we were able to achieve the deals. it is a win-win for iran. we are isolated and our partners are furious of the united states. it does not serve our interest. when people contemplate the realities, it is not rhetoric anymore. it is responsibilities of those who are governing examining the alternatives a alternatives. >> susan rice, pressure to have you. >> next on gps, a billionaire says he will spend as much to battle back, if donald trump decides to dismantle the progress that's made on climate change. >> tom stein will be with me when we come back.