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Officials are hoping a newly launched tourism program will help encourage more visitors to check out the Highway 3 corridor, stretching from southern Alberta into B.C.
The corridor connecting the two provinces that's grabbing the attention of tourism developers.
Highway 3 that runs from Hope and along southern BC to the Rocky Mountains has been selected as one of three new national tourism corridors.
Highway 3, which runs from southern Alberta through the Rocky Mountains to BC, is one of three new national tourism corridors.
Move dovetails with Destination British Columbia's previously stated priority