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3 Key Takeaways | From the New York City Bar Association s 2024 Intellectual Property Institute

Will not claim trademark rights over Fly Higher slogan: Vistara to Delhi High Court

Frankfinn Aviation Services, which trains people in fields like aviation and hospitality, had objected to the use of the "Fly Higher" slogan in the advertisements being run by Vistara.

When a Brand Name Becomes Generic: The Pitfalls of Generic Marketing

Have you ever wondered why some brand names become so synonymous with the products they represent that they end up replacing the generic term itself? Picture yourself reaching for a tissue, but instead of asking for a tissue, you say, “Pass me a Kleenex.” This phenomenon, known as brand genericization, might seem like a win […]

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