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endIndex: In October 2020, K-pop giant SM Entertainment introduced one of the members of their new girl group æspa, Karina with her avatar Ae Karina. Screenshot from AESPA/YOUTUBE OFFICIAL Technology has made it possible for digital celebrities to not only exist, but to amass instant reach and response. And with this new technology are legions of dedicated fans and detractors. æspa’s “Black Mamba” music video, a technicolored frenzy of neon lights and holograms, has racked up over 103 million views since it was released last November. The girl group’s pull, however, is that behind...

Strange Horizons In December of 2017, The Wind Blows in Chang Lin, the sequel to Nirvana in Fire, or Lángyá Bǎng, began airing in China. Though it is probable that many readers of this site were completely unaware of the event, it was without exaggeration one of the most anticipated releases in the world. The original Nirvana in Fire had, after all, been an incredible success both as an online serial novel and as a 2015 television series, “surpassing ten million views by its second day, and receiving a total number of daily internet views on iQiyi of over 3.3 billion by the end of the se...