TikTok takes on Meta in the social shopping segment
«The phenomenon has already exceeded 1.3 trillion dollars annually», PwC explained to MFF. By 2030, this figure is expected to surge to 8.5 trillion. Beauty and fashion are the best-selling categories. While Facebook and Instagram hold 47% of the market, the Trendy Beat feature on the Chinese social media platform, which aims to internally produce goods, has Amazon and Shein concerned