From White Diamonds to Cé Noir: The evolution of celeb fragrances
Higher price points and exciting ingredients differentiate the celebrity fragrances of today from their predecessors.
Source: insideretail.asia
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Message in a bottle: How social media has disrupted the fragrance sector
The fragmentation of consumer trends has created an opening for new and niche fragrance brands to take on major players.
Source: insideretail.asia