Getting used to it | This Week in Business
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Source: gamesindustry.biz
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This Week in Business is our weekly recap column, a collection of stats and quotes from recent stories presented with a…
An executive from popular video game publisher Ubisoft Entertainment stated that consumers need to get used to not owning their video games in order to move the market in a direction that is focused on subscription-based access to games. "It's about feeling comfortable with not owning your game."
Ubisoft Director of Subscriptions Philippe Tremblay said gamers have been slower than music or movie fans in abandoning physical media.