Stay updated with breaking news from Universal Analytics. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
What wasn't possible with UA is now possible with GA4. Separate specific groups of users and compare their behavior to the rest of the data with this guide.
This is an exciting time for hoteliers — the age of data democratization. The technology that collects, manages, and leverages data is quickly improving. At the same time, business owners and employees are gaining a better understanding of what data is and how it can help them. In the past, hoteliers were forced to hand over the keys to their data to third parties, which limited their access to their own data and meant fewer choices when it came to which business intelligence and visualization tools they could use. If you haven’t already done so, now is the time to take ownership of your b...
Steam will stop using Google Analytics going forward, Valve announced. In a blog post, the firm said Google's "tracking…
Game developers will need to use Valve's built-in tool instead of Google Analytics for statistics on their Steam pages' traffic and visits.
Article - Data Democratization: the Benefits of Owning Your Data Vs. the Traditional Agency Model - Not only is it in your hotels best interest to take control of your data, but new technology is making it easier than ever to get started. Take a look at the benefits youll be able to enjoy and the steps you should be taking.