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For The Drum’s data deep dive, Builtvisible’s Gary Stubbenhagen argues that it’s time to finally accept the post-GDPR world, and invites performance marketers to embrace predictive marketing enabled by GA4.
Do you use data metrics to analyze your site's success? Before Google Analytics changes, make sure you know these five important things.
As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, we catch up with Dan Taylor, vice-president of global ads, to learn how the tech giant is innovating new privacy-focused approaches to targeting and measurement in anticipation of the death of the third-party cookie.
Today, The Drum kicks off our latest Deep Dive, The New Data & Privacy Playbook, where we‘ll be looking at everything from innovative cookie-less approaches to advertising to the boom of privacy regulation across the globe and the new frontier of data in the era of AI and web3.
Google Analytics (GA4) events tracking can be challenging to set up compared to UA – we've got you covered with this comprehensive guide.