Pixalate Releases List of CTV Apps with the Highest Invalid
Research reveals sports apps MLB (28%) and Fox Sports (12%) were among the Apple TV apps with the highest levels of IVT, inclusive of ad fraud, in August...
Source: globenewswire.com
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Week in Review: December 18, 2020
On Monday, Google, Amazon, ByteDance, Discord, Facebook (including WhatsApp), Reddit, Snap, Twitter, and YouTube were ordered by the Federal Trade Commission (FTC) to share detailed documentation about their data collection and processing operations, including algorithms, advertising information, and “each User Attribute that the Company uses, tracks, estimates, or derives.” FTC commissioners Rohit Chopra, Rebecca Slaughter, and Christine Wilson insisted in a statement justifying the order that “too much about the industry remains dangerously opaque.” The order, which follows the FTC...
Source: cfr.org