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Nearly half of US OTT subs hop between services multiple times

A report from Parks Associates has revealed the way in which OTT consumers in the US are experimenting across the many new services available, finding that outs. ....

Mark Moeder , Thomas Schaeffer , Parks Associates , Using Ad Based , Optimizing Video , Enhancing Content Performance , United States , Ptimizing Video Enhancing Content Performance For Ott Success , Ymphonyai Media ,