How media buyers are reacting to Facebook's drama: 'spread your risks and ad dollars'
What a week already for Facebook. Its nearly six-hour outage of Facebook, Instagram and WhatsApp on Monday cost the company an estimated $79m in lost ad dollars. The blackout came on the tails of stinging accusations by whistleblower Frances Haugen on 60 Minutes and mere weeks after a Wall Street Journal story alleged that insider documents suggest Facebook knows about the negative effects of its platforms on mental health. Today, as Haugen testifies before the US Senate, The Drum checks in with media experts about the impact of these events on ad dollars.
Source: thedrum.com