What is generative AI and its use cases? - Information Age
Generative AI is the is a technological marvel destined to change the way we work, but what are its use cases for CTOs and IT chiefs?
Source: information-age.com
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What is generative AI and its use cases? - Information Age
Generative AI is the is a technological marvel destined to change the way we work, but what are its use cases for CTOs and IT chiefs?
Source: information-age.com
Marketing trends 2022: Industry leaders' predictions part II
Industry experts, senior marketers and C-suiters enlighten us with their thoughts on marketing trends for the coming year of 2022.
Source: pressgazette.co.uk
Twitter to sell mobile ad firm MoPub to AppLovin for $1.05bn
Twitter is to sell MoPub, the in-app monetization platform for app publishers, to mobile technology firm AppLovin for $1.05bn in cash amid increased scrutiny of the privacy implications arising from the automated auction of ad space.
Source: thedrum.com
How media buyers are reacting to Facebook's drama: 'spread your risks and ad dollars'
What a week already for Facebook. Its nearly six-hour outage of Facebook, Instagram and WhatsApp on Monday cost the company an estimated $79m in lost ad dollars. The blackout came on the tails of stinging accusations by whistleblower Frances Haugen on 60 Minutes and mere weeks after a Wall Street Journal story alleged that insider documents suggest Facebook knows about the negative effects of its platforms on mental health. Today, as Haugen testifies before the US Senate, The Drum checks in with media experts about the impact of these events on ad dollars.
Source: thedrum.com