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The idea was valujet could take that name. after the crash, the valujet name disappeared and that's how we got airtran. rebranding. how about blackwater? the private mercenary force run by the billionaire brother of donald trump's education secretary betsy devos. it was unclear why they had to hire private mercenaries on top of the actually army the government sent into iraq, but they did. they hired blackwater. and after blackwater massacred people, the black water name started to itch a little bit. first the company changed the name blackwater to something that was supposed to be unpronoun...

They decided to buy a little company called airtran. the idea was valujet could take that name. after the crash, the valujet name disappeared and that's how we got airtran. rebranding. how about blackwater? the private mercenary force run did i donald trump's education secretary betsy devos. it was unclear why they had to have mercenaries on top of the military. first the company changed the name blackwater to something that was supposed to be unpronounceable, but it was spelled capital x, small e.

Joy to have you here. it's great to see you in person. the book is called "the premonition" and it's out. he also has a podcast. if you liked the interview, you can go to my podcast. >> if you don't like it, you don't have to go. that's all for my show tonight. rachel maddow is next. hello, rachel. i'm hoping in the build back better bill there is some tax penalty. also, push the subscribe button, give me your likes, i want the four-star ratings, the whole thing. >> and if you don't, wait to see what happens to you. thank you, big chris. big government. thanks to you at home for joining us. ...

0 great joy to have you here. it's great to see you in person, the book is called the permission, and in the south. we also did a podcast. if you like that interview, you could go to watch this happening, we spoke about an hour for the, book -- >> if you don't like the interview, you don't have to go. >> you have the freedom not to. >> that is it for "all in. "right now. i want four star ratings, the whole thing. awe thanks to you at home. it used to be called value jet. it was founded in 1992. it immediately developed a scary safety record. they were only founded in 1992, but by 1995, they ha...

The point is, on covid disinformation, undermiing democracy, spreading fake news, undercutting journalists in countries where it's dangerous to report, on a host of issues, there's an apology but not a change of business. that's context when it comes to a name change because this could be another spin move. google changed the parent company now to alphabet. you have companies like philip morris, value jet and blackwater, when met with public criticism, they changed their names to try to change up the pr mood. new coke fizzled in the '80s, the company ceo to record a maya culpa. >> we didn't kn...