Frontiers | Governance and trust in sustainability-based agri-food value chains. A comparative analysis of five cases in Germany
Agri-food value chains that generate an increased willingness to pay among consumers by offering enhanced levels of sustainability are widely discussed as an important strategy for creating new business opportunities and fostering food system transformation. Previous research has highlighted the importance of governance arrangements to secure the trust necessary for the establishment of sustainability-based agri-food value chains. However, how different coordination designs by private and public actors along the value chain affect trust formation is not well understood. To address this questio...