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Anymore. You have to let other people tell their stories about coke, okay . So is he was talking in, you know, in these terms, in advertising terms about how its no longer dont tell us how green giant grew from a little sprout to a giant, you have to let people tell you about their experiences with green bean cat role. But in cat role. He said its not beginning, middle and end anymore. People go into worlds online, and they want to live in those worlds, and they want to experience them. I remember this, this was a long time ago, playing mist, you know . Thinking i dont want to win, i just want...

Especially on facebook. Its harder to find stuff. They have hashtags now which i dont think people really use because they didnt do for so you dont search for things on facebook. You usually find it through french sharing. The more people who are on it sharing your content the more people who will see it. Its a domino effect so i think he has worked well. We do giveaways where people could sign up for letters as well as follow us on social media. When we did a good way of mens book we went on twitter and he retreated agreed tweeted a tweet that we put on. He has millions of followers and its c...

Is, is actually cracking and changing. And that could be for good or for bad, but it does have a lot of effect on Attention Span and what we decide to read and consume, and, you know, how we find out about stories. So its kind of im leaving that kind of amorphous, but i thought it was really something to Pay Attention to. No, i think its an excellent point. Susan, now you as a novelist also who has a new book coming out who is now no longer hiding it there [laughter] how engaged in the social media world are you . Do you try to do everything . Do you find something that youre most comfortable ...

Then to convince people they should be reading. Least, silene your Electronic Devices for the audience and for our friends at home. Ts panel [inaudible conversations] todays panel is called connecting on thursday and readers discussing how publishers writers and the media and booksellers help readers discovered new books and authors. Without further ado i will introduce our panel and let them tell you what they do. We have taryn roeder associate producer of publicity and works of the publicity campaigns for fiction and nonfiction books. Authors include Temple Brandon and previously based in wa...

Festival. [inaudible conversations] [inaudible conversations] first up steve vogel the author of through the perilous fight talking about his book at the 2014 gaithersburg book festival. [inaudible conversations] [inaudible conversations] please direct your attention up there and for those in the back if you would like to move forward you are also welcome to do so if you would like. Welcome to the fifth annual gaithersburg book festival. My name is garrett peck and i am a lover of local history and beer and trains. Actually we will wait for just a second. One of the wonderful things about bein...