Embrace evolution: Print augments the growth of new media
For its 31st edition, the Indian Printers Summit 2023, organised by WAN-IFRA in Kochi, India, brought together more than 300 media leaders from around 75 organisations.
Source: wan-ifra.org
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Industry leaders press for IRS; say ABC not an alternative currency for print: Best Media Info
Best Media Info: BestMediaInfo.com spoke to print media publishers and advertisers to delve deeper into the challenges that the industry faces while attempting to measure print media in absence of IRS| Print News
Source: bestmediainfo.com
Despite mounting challenges, print news industry sees ad volume growth in 2022
Despite mounting challenges, print news industry sees ad volume growth in 2022
Source: adgully.com
Onam ad spends continue to rise; yet to reach pre-pandemic levels
After three years of dampened festivity, Kerala is once again celebrating its harvest festival with full gusto.
Source: afaqs.com
With a proposal of a 20% hike in ad rates, will brands still opt for print media?
Following INS’ appeal to increase ad rates, print news publication houses and brands share their opinions
Source: printweek.in