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Most marketers don't believe in their work; they just don't want to get fired: Gary Vee on state of the industry

Vaynerchuk argues that creativity and media should be held accountable for business results by marketers rather than relying on proxies like brand lift studies

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United States , Gary Vee , Tiananmen Square , Gary Vaynerchuk , Paris Hilton , Campaign Asia , Campaign Asia Pacific , Shawn Lim Share , Super Bowl , Stable Diffusion ,

'Most marketers don't believe in their work; they just don't want to get fired': Gary Vee on state of the industry | Advertising

Not the one to shy away from shooting sharp one-liners, Campaign sat with marketing guru Gary Vaynerchuk on his recent trip to Singapore to discuss the changing industry landscape, winning the attention game, and why AI is not taking center stage at VaynerMedia. ....

United States , Tiananmen Square , Gary Vee , Gary Vaynerchuk , Campaign Asia Pacific , Super Bowl , Stable Diffusion , Gary Vaynerchuk ,

VaynerMedia's Dawn Wong believes in a culture that is built on diversity of all things

Diversity of thought, socioeconomic background, self-identified gender, self-identified ethnicity, religion, and work experience, encourages employees to bring their whole selves to work. ....

Dawn Wong , Dawn Wong , Accelerate Hr , Socioeconomic Background , Elf Identified Gender , Elf Identified Ethnicity , Work Experience , Nd Diversity Of Experience ,

HR deserves a seat on the board

Workvivo's expert-in-residence in employee experience explains how CEOs can alleviate burnout amongst HR leaders ....

Leena Nair , Claude Silver ,

Flanked By Paris Hilton, Gary Vee Claims Adland Has 'been Lying To Itself' About Reach

In a bizarre sofa session alongside socialite Paris Hilton, VaynerX and Vaynermedia founder Gary Vaynerchuk, aka Gary Vee, took to the stage at Cannes Lions to denounce the ad industry for “lying to itself for 20 years about reach.” ....

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