Seven partners with Amplified Intelligence on attention research program
Major research project will investigate consumer attention across broadcast, advertising and sponsor content
Source: cmo.com.au
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Top News In Viewer Experience Today - Breaking & Trending Today
Relevance required to help viewers deal with increasing ad load
Heavy ad loads hang high among viewers’ least liked acts of modern TV and has a strong impact on consumers’ perceptions of viewing experiences, but a study from...
Source: rapidtvnews.com
Seven makes big data and tech bets for media buying and audience enhancement
Seven announces a range of new technology and data improvements for better converged audience targeting and personalisation during this week's Upfront event
Source: cmo.com.au
McDonald's Optus, Toyota and Woolworths back Seven's olympic coverage
July 12, 2021 9:23 Seven West Media has announced its broadcast partners and sponsors for the Tokyo Olympic Games 2020, running from 23 July to 8 August 2021, followed by the Paralympic Games 24 August to 5 September. McDonald’s Optus, Toyota and Woolworths join Seven’s live and free coverage as broadcast partners, with AAMI, Harvey Norman and HP joining as broadcast sponsors. Local state sponsors include People’s Choice Credit Union and LiveLighter. A number of additional large sponsors have been signed but cannot be named at this stage, according to a release from Seven. Ad sales for...
Source: mumbrella.com.au
Twitch tags finally launch with over 350 new identity tags available
Twitch have finally launched 350 new Twitch tags so streamers can label their streams with the correct content and identity.
Source: pinknews.co.uk