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Move Over, Turbos. Porsche CEO Says Tech Takes Priority in New Strategy


Move Over, Turbos. Porsche CEO Says Tech Takes Priority in New Strategy
Apr 27 2021, 1:01 AM
April 26 2021, 12:49 PM
April 27 2021, 1:01 AM
(Bloomberg) Steve Jobs trained consumers too well, says Kjell Gruner, the new president and chief executive officer of Porsche Cars North America Inc. And now car companies have a lot of catching up to do to match Apple Inc.’s standards for user interface.
(Bloomberg) Steve Jobs trained consumers too well, says Kjell Gruner, the new president and chief executive officer of Porsche Cars North America Inc. And now car companies have a lot of catching up to do to match Apple Inc.’s standards for user interface. ....

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