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Top News In போர்‌ஶெ கண்டுபிடிப்பாளர் Today - Breaking & Trending Today

Porsche North America's CEO Says Company's Biggest Benchmark Is Now Apple


The problem for automakers, though, is slightly different than for phone makers.
The reason phones appear to turn on so fast “is because the phone is always on. If you lock a car, that is like turning off your iPhone. And when was the last time you really turned off your iPhone?”
So it has to make its digital ecosystem better. The good news is that will have wide-ranging benefits for Porsche. Beyond simply making its UX better, the company also wants to introduce new apps and online products to keep buyers interested in the company.
Digital products like Porsche Finder and Porsche ID, which help consumers find new and used Porsches around the country and let users create a virtual dream garage, respectively, are welcoming new owners, young and old, into the Porsche fold. ....

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Move Over, Turbos. Porsche CEO Says Tech Takes Priority in New Strategy


Move Over, Turbos. Porsche CEO Says Tech Takes Priority in New Strategy
Apr 27 2021, 1:01 AM
April 26 2021, 12:49 PM
April 27 2021, 1:01 AM
(Bloomberg) Steve Jobs trained consumers too well, says Kjell Gruner, the new president and chief executive officer of Porsche Cars North America Inc. And now car companies have a lot of catching up to do to match Apple Inc.’s standards for user interface.
(Bloomberg) Steve Jobs trained consumers too well, says Kjell Gruner, the new president and chief executive officer of Porsche Cars North America Inc. And now car companies have a lot of catching up to do to match Apple Inc.’s standards for user interface. ....

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Porsche Ventures Invests in Leading AI Company Cresta, Plans Rollout on Digital Platforms


Porsche Ventures Invests in Leading AI Company Cresta, Plans Rollout on Digital Platforms
Additional improvements and features on Porsche Connect will be the first touchpoint to benefit from the investment
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ATLANTA, Jan. 29, 2021 /PRNewswire/ Porsche Ventures has completed an investment in 
Cresta, the real-time intelligence company for customer conversations, which specializes in messaging and voice communication. Alongside the investment, Cresta s software will be rolled out across Porsche Cars North America, Inc. (PCNA) and Porsche Financial Services (PFS), Inc. online platforms to create a company-wide network that will enhance the customer support experience.
Zayd Enam, CEO and co-founder of Cresta. Photo: Cresta. ....

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