Move Over, Turbos. Porsche CEO Says Tech Takes Priority in New Strategy Apr 27 2021, 1:01 AM April 26 2021, 12:49 PM April 27 2021, 1:01 AM (Bloomberg) -- Steve Jobs trained consumers too well, says Kjell Gruner, the new president and chief executive officer of Porsche Cars North America Inc. And now car companies have a lot of catching up to do to match Apple Inc.âs standards for user interface. (Bloomberg) -- Steve Jobs trained consumers too well, says Kjell Gruner, the new president and chief executive officer of Porsche Cars North America Inc. And now car companies have a lot of catching up to do to match Apple Inc.âs standards for user interface.