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/PRNewswire/ -- As social media attention grows, 70% of small businesses focus and invest in social media advertising this 2022, according to new survey...
41% of Social Media Users Have No Interest in What Brands Post, Revealing Need for Brand Authenticity U.S. consumers are unimpressed with branded social media content. Companies need to stay attuned to audience preferences for informative content and honesty to secure audience engagement and trust. News provided by Share this article Share this article WASHINGTON, May 13, 2021 /PRNewswire/ -- Forty-one percent (41%) of social media users in the U.S. aren't at all interested in branded social media content, according to a Consumers were most likely to like, comment, or share a post that comm...
76% of Consumers Look at Online Presence Before Physically Visiting a Business Dependency on smart devices is rising, increasing the need for small businesses to optimize their online presence with local SEO strategies to drive business to their locations. News provided by Share this article Share this article WASHINGTON, April 20, 2021 /PRNewswire/ -- Most people keep their smartphones on them for immediate access to information. In fact, 76% of consumers look for a company's online presence before visiting in-person, according to a It is increasingly important that businesses optimize the...
57% of consumers follow between 1-5 marco-influencers, according to new Visual Objects data. The most popular types of influencers are subject matter experts (34%), business leaders (29%), and wellness experts (28%). Influencers with subject matter expertise are best able to engage their followers and cultivate communities based on shared interests. Influencers with these engaged, niche followings are ideal candidates for business partnerships. However, companies must team up with influencers that can present their products genuinely to be well-received by their audience. Kyle Dulay is the ...