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58% of Social Media Users Don't Ever Plan on Buying Influencer-Promoted Products

57% of consumers follow between 1-5 marco-influencers, according to new Visual Objects data.
The most popular types of influencers are subject matter experts (34%), business leaders (29%), and wellness experts (28%). Influencers with subject matter expertise are best able to engage their followers and cultivate communities based on shared interests.
Influencers with these engaged, niche followings are ideal candidates for business partnerships. However, companies must team up with influencers that can present their products genuinely to be well-received by their audience.
Kyle Dulay is the director of
Collabstr, a marketplace that connects brands with influencers. Dulay recommends aiming for authenticity and relevance in sponsored social media content. ....

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93% of Small Businesses Struggle With Common Social Media Challenges

93% of Small Businesses Struggle With Common Social Media Challenges
An effective social media strategy requires measured cross-channel execution. With limited resources, nearly all small businesses struggle with at least one prevalent social media challenge.
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WASHINGTON, March 2, 2021 /PRNewswire/ Almost all small businesses (93%) in the U.S. face at least one widespread social media challenge, according to a
Visual Objects surveyed 500 small business owners and managers in the U.S. about their most significant social media challenge. The most notable social media challenges among small businesses were:
Visual Objects finds that generating leads is the top social media challenge for 21% of small businesses. ....

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Most Small Businesses That Actively Use Social Media Project Revenue Growth in 2021

Most Small Businesses That Actively Use Social Media Project Revenue Growth in 2021
Social media enables small businesses to stay connected with customers remotely during COVID-19. Companies that keep an active social presence are better equipped to financially rebound from the pandemic.
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WASHINGTON, Feb. 18, 2021 /PRNewswire/ More than half (56%) of small businesses in the U.S. engage on social media at least weekly and project revenue growth in 2021 despite continuing COVID-related business limitations, according to
Facebook is the most popular social media platform for small businesses, according to Visual Objects.
Visual Objects data found 74% of small businesses are active on social media accounts at least weekly, maintaining consistency with their posts. Experts affirm that consistency is key, warning of declining audience engagement for posting too often or too little. ....

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Two-Thirds of Small Businesses Conducting Email Marketing Execute Without CRM, Despite Accessible Technology

73% of small businesses consider social media to be their most successful marketing channel.
Digital marketing experts like Tina Fleming, brand strategist at
digital marketing agency Designzillas, believes a CRM is an essential part of any business s marketing strategy.
Conducting email marketing without a CRM is a mistake, plain and simple. You are leaving money on the table if you re not using a real CRM, Fleming said.
SEO And Video Marketing Budgets Will Be Cut In 2021
Some small businesses are shying away from SEO and video marketing in their digital marketing plans.
Currently, 19% of small businesses plan on decreasing their investments in video marketing, and only 10% of small businesses intend to invest more in SEO this year. ....

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34% of Consumers Were Immediately Drawn to the Shortened Dunkin' Name, New Data on Rebranding Finds

34% of Consumers Were Immediately Drawn to the Shortened Dunkin Name, New Data on Rebranding Finds
A rebrand is only as successful as its effect on consumers. After multinational coffee company Dunkin , previously called Dunkin Donuts, underwent a rebrand, most people noticed the name change straight away compared to other brand elements.
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WASHINGTON, Dec. 10, 2020 /PRNewswire/ A new survey report by Visual Objects, a visual guide to finding the best creative firms, found that one-third (34%) of people spotted Dunkin s new name immediately after seeing the rebrand. The survey of 501 people in the US also features data about WW, previously Weight Watchers, and IHOP. ....

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