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There is evidence-based reason as to why some ideas fail and why some succeed grandly. This book will help you differentiate, writes Ian Mann.

Ian Mann reviews 'The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale' on The Money Show.

Darian Woods is a reporter and producer for The Indicator from Planet Money. He blends economics, journalism, and an ear for audio to tell stories that explain the global economy. He's reported on the time the world got together and solved a climate crisis, vaccine intellectual property explained through cake baking, and how Kit Kat bars reveal hidden economic forces.

What is the Voltage Effect? Why do some ideas fail while others change the world? What are the five hurdles one must clear to ensure the vitality of an idea?

Small experiments for solving social problems may seem to work, but at least half of them fall apart when they’re expanded to a larger constituency. Costs are the main explanation, although not the only one.