The Drum | Why Brands Should Enter The Metaverse As Part Of Their Long-term Strategy
With the metaverse predicted to generate $4-5tn across consumer and industrial-based businesses by 2030, it’s becoming an increasingly important channel for brand engagement. For The Drum’s AI to Web3 Deep Dive, Beanstalk’s Allison Ames, (president & CEO), looks at the opportunity for brands to conquer the digital realm by meshing it into their physical presence.