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Is the 'What about me?' effect lurking behind your main character energy?

A viral bean soup recipe prompted one content creator to call out self-centred comments online, dubbed the ‘What About Me?’ effect. Meredith Clark writes how tapping into our ‘main character energy’ may be the root cause of a new internet phenomenon ....

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The 'What About Me Effect' Is All Over TikTok. Are You Guilty Of It?

A viral TikTok put a name to this common phenomenon. ....

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TikTok's 'What About Me' Effect, Explained

"The What About Me Effect is when someone sees something that doesn't really pertain to them, or they can't fully relate to, and they find a way to make it about them, or try to seek out certain accommodations for their very nuanced personalized situation instead of recognizing that maybe they're just not the target audience for that thing." ....

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What About Me Effect: Why We Take Things Online Personally

A woman coined the term "What About Me Effect" on TikTok, describing how an online mindset mixed with individualism leads people to take things personally and seek validation for their unique situations inappropriately. ....

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