Page 9 - White Ops News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Should firms be more worried about firmware cyber-attacks? By Mary-Ann Russon image copyrightGetty Images Computing giant Microsoft recently put out a report claiming that businesses globally are neglecting a key aspect of their cyber-security - the need to protect computers, servers and other devices from firmware attacks. Its survey of 1,000 cyber-security decision makers at enterprises across multiple industries in the UK, US, Germany, Japan and China has revealed that 80% of firms have experienced at least one firmware attack in the past two years. Yet only 29% of security budgets have b...

Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse White Ops Advertising Integrity provides Smart with protection against ad fraud across all possible devices, formats and buying models, including integrations in the CTV/OTT segment Smart, the independent ad tech platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to fight advertising fraud and invalid traffic. Fully integrated within Smart's advertising platform, White Ops' Advertising Integrity enables pre-bid protection...

NightDragon is headed by veteran cybersecurity industry executive Dave DeWalt. On March 2 NightDragon, a special purpose acquisition company (SPAC) focused on the cybersecurity, safety and privacy markets, opened on the NASDAQ stock exchange. Named after a Chinese hacking operation and headed by veteran cybersecurity industry executive Dave DeWalt, the company is comprised of a group of investors that raise capital through an initial public offering specifically for the purpose of acquiring an existing, unknown company. SC Media sat down (virtually) with DeWal...

Promoted from White Ops By Charlotte McEleny-03 March 2021 02:00am There is an urgency from brands to get on top of the marketing fraud problem and find a new normal in digital marketing. The past year has seen brands shift a significant amount of attention to digital marketing, making it an exciting time for innovation. But with this comes the challenge of protecting investments against marketing fraud and non-human activi...

MediaMath and PubMatic Partner to Roll Out Source Initiative Across Asia MediaMath’s fully accountable, addressable supply chain now available across PubMatic’s extensive publisher network in Asia SINGAPORE, Feb. 17, 2021 (GLOBE NEWSWIRE) — MediaMath, acclaimed independent advertising technology company for leading brands and agencies, today announced a new partnership with PubMatic that furthers the SOURCE vision of alignment across the programmatic ecosystem. MediaMath continues to expand SOURCE’s accountable and addressable supply chain, by partnering with PubMatic – making PubMa...